Creating Value Beyond the Listing

Brokerage + construction + an investor’s lens—practical guidance for Bay Area buyers, sellers, and owners.

Most advisors offer one lens: sales, or property management, or construction. I combine:

Sales & Leasing (CA Broker Lic. 01917196) – Market entry, pricing, negotiation.
Investment Management – Underwriting, rent / yield scenarios, hold vs. sell analysis.
Construction Expertise – Scope definition, cost realism, sequencing, vetted trade network.

Skip the firehose of listings. Focus on the handful that actually fit why you’re buying.

Goal & Budget Alignment: Clarify must‑haves vs. nice‑to‑haves; quantify trade‑offs (location vs. condition, condo vs. TIC, etc.).
Selective Search: Pre‑screen for structural, permitting, or rental risks before you fall in love.
True Value & Future Potential: Neighborhood comps + improvement cost ranges + likely resale / rent impact.
Offer & Negotiation Strategy: Timing, contingencies, inspection leverage—explained in plain terms.
Financing & Team Access: Introductions to lenders, inspectors, specialty contractors.
Post‑Close Roadmap: Phased improvement plan (what to do now, later, or never).

No pressure to “win” at any cost. Sometimes the best decision is to wait; I’ll tell you that early.

A sale is one path. Sometimes light improvements, a refi, or short hold adds more to net proceeds.

Broker Opinion of Value: Pricing that adjusts for condition, tenancy, and micro‑market patterns.
Net Proceeds Scenarios: As‑is vs. targeted improvements vs. quiet off‑market—side by side.
Smart Pre‑Sale Improvements: Only what returns more than it costs (paint, lighting, compliance fixes, selective kitchen/bath refresh).
Positioning & Narrative: Highlight durable features buyers actually pay for; cut generic fluff.
Marketing Path: Full MLS exposure when it creates competition; off‑market when discretion preserves tenants or leverage.
Risk & Paperwork Clean‑Up: Disclosures, permit records, tenant communication to reduce re‑trade risk.

My job is to protect your net, not just chase a headline list price.

Bridging the gap between a broker’s optimism and a contractor’s estimate.

Scope Triage: Must Fix (safety / code), High ROI, Optional Aesthetic.
Budget Reality: Cost ranges pulled from recent jobs—not generic per‑square‑foot guesses.
Sequence Planning: Prevent costly rework (e.g., electrical rough‑ins before cosmetic finishes).
Bid Review: Compare apples‑to‑apples; flag allowances likely to escalate.
Value vs. Fluff Filter: Spend where it moves rent, buyer pool, or time on market.
Owner Support: Introduce vetted trades; stay available for second opinions as work proceeds.